Chrysler’s decision last year to separate its Dodge car and truck models into the respective Dodge Car and new Dodge Ram brands meant that the two separate divisions henceforth could focus more directly on their best attributes. By splitting the Dodge the Ram brand gets to keep Dodge's well-known horn logo while Dodge, which will be positioned as a sporty and youth-orientated passenger car maker, adopts a new insignia featuring two red slashes that's inspired by the Chrysler Group's SRT performance brand. Dodge, Jeep, Ram and Mopar brands as well as Alfa Romeo, Ferrari, Fiat, Maserati and Magnetti Marelli. The new Fiat Chrysler Automobiles' FCA logo on the new sign outside Chrysler headquarters in Auburn Hills, Mich. (Photo: Bill Pugliano, Getty Images The Dodge Challenger logo is embroidered in bright red on the front leather seats, and red stitching accents the seats, shifter boot and steering wheel. Dodge flat-bottom performance steering wheel and pistol grip shifter provide precision control of this New 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available includes unique heated and ventilated Nappa leather performance seats with "Shaker" logo stitched in Black and Ruby Red, or Black and Sepia; unique door bolsters with graduated As Ram and Dodge part company and move in different directions, Dodge has gone ahead and designed a new logo for the brand while giving up Ram’s horns logo. The two red slashes have been adopted from Chrysler’s SRT performance brand. The Ram brand .
Chrysler has ordered the recall of its logo from the notebooks, uniforms, even the gym floor of a suburban Florida high school. The Lake Mary High Rams have been using the Dodge Ram logo for years. And last November, Chrysler took note. The automaker was As Ram and Dodge travel down a different road, the Ram brand will move forward keeping the old ram’s horn logo while Dodge vehicles will simply get a logo saying “Dodge.” Hoping to keep its sporty/youth oriented niche without the Ram pickups, Dodge There is, however, a less popular argument to be made -- one that's critical of the designer who revamped Lake Mary's logo a few years ago by flat-out copying the iconic Dodge Ram rather than drafting a bighorn from scratch. That's not just lazy design The Challenger R/T Shaker adds a functional Shaker hood with door bolsters with graduated accent stitching, premium floor mats with “Dodge” logo, leather-wrapped steering wheel with power tilt-and-telescoping column, Uconnect 8.4-inch touchscreen .